Politician, producer and Ireland’s digital champion guides Euro industry battle vs. E.U. Single Digital Market Strategy
Former producer David Puttnam set a roadmap Saturday in Cannes to help Europe fight the European Commission’s proposed Digital Single Market Strategy that threatens territory-by-territory licensing and single country release strategies.
At the same panel, the Motion Picture Assn. (MPA) and Independent Film & Television Alliance (IFTA) joined other producer and distributor trade orgs to call for an E.U. digital policy that preserved territorial licensing.
“This is a political argument that needs to be won,” Puttnam said. “Unintended consequences haunt almost all legislation. We can’t promote the idea of bad guys and good guys. What we need to do is come to the argument with sufficient power so that it is politically acceptable and in a way that the Commission does not look foolish.”