On the 29th October, Lord Puttnam hosted the launch of UKTI’s ‘Shopping is GREAT’ campaign with Douglas Barnes at the Consulate General in Ho Chi Minh City, Vietnam.
The ‘Shopping is GREAT’ campaign builds upon last year’s successful campaign and is part of a regional project in which Malaysia, Philippines and Thailand are also taking part. It allows the British government to showcase Britain as a world-class leader in creativity and design talent by highlighting the increase in British brands in Vietnam.
The opening event featured British cars and a fashion show to display the British brands available in Vietnam. It also launched a competition to win a trip to London and a number of other promotional events.
